Our Blog

The Royal Gharana brings together a lady and her perpetual hankering for jewellery in the most exquisite manner.

Dipti Amisha is a jewellery brand found by Dipti Jhaveri in 2006. Their recent line revamps what our dreams are made of. It is a fusion of classical India and the penchant for the magnificent old British era. Inspired by the Mughals, we can also spot hints of  ère française.

We at Brand Shape conjoined with Dipti Amisha to launch its print campaign on the occasion of the opening of their new store at Opera House, Mumbai.

We conceptualized and created a theatrical advert as well which was played at numerous cinema halls in South Bombay. We facilitated them with media buying and media planning of hoardings at prominent locations in South Bombay.


The theme of the campaign comes from their collection called Royal Gharana. The endorsement with its baronial musical beats, opulent costumes and of course the jewellery takes us back in time to a royal epoch with Queens and Princesses. It does justice to the intricate design and detailing of Dipti Amisha Jewellery. The ad captivates you and leaves you mesmerised with a curiosity and thirst for more luxury.


Coming up with an idea for the advertisement wasn’t a challenge because the jewellery screams Royal. It was the delivery and shoot to bring that across was what demanded more contemplation. The trick was to raise it to a plush level and balance it in a way so as to let the jewellery steal all the attention. The actual confrontation was covering their best pieces in 30 seconds. We covered approximately 17 stunning pieces of which 9 were necklaces. We also to manifested versatility with the pieces. Some were massive and majestic while others bore the true colors of class.

For the campaign photo shoot we tried to create a set similar to their new store so that our audience could par take the authentic experience. Our client wanted to demonstrate a monarchical aura for the shoot. For this, we had quite a few sessions where we put our heads together and sketched over fifteen sets with the art director till we could concede to one that was sans pareil.

We also administer their PR and publicize them in print media on several magazines and publications. Some of our achievements are as follows.

Radhika Apte was spotted wearing a Dipti Amisha gold coin neck piece for Cine Blitz magazine. Dipti Amisha was featured in DNA After Hrs as well as a PR display in Absolute India Newspaper. YOU AND I magazine covered their store launch in their November 2015 edition. Ritz magazine did a coverage of their new store at Opera House in their December issue. Juhi Chawla recently wore one of their signature earrings at Preity Zinta’s wedding reception.


We also facilitated a full page feature for L’Officiel’s special story dedicated to famous monuments of the world. Miss Jhaveri designed a pendant inspired by the ‘Petra of Jordan’ that was featured in their April 2016 Issue.

Comments ( 0 )

    Leave A Comment

    Your email address will not be published. Required fields are marked *