Category: CSR

1. Reinforce Brand Attributes

Corporate videos are the most effective way of reinforcing brand attributes and projecting the brand personality. It is a creative means of conveying a message to your employees, clients and partners. An intensive pre-production process can ensure a compelling film through shots of employees, product, customers, testimonials, case studies and many other elements.

2.Engage Customers

Nowadays Customers look for ways to engage with a brand on a personal level. A corporate video that appeals to the customers through their aspirations can strike an emotional chord with them.

3.Internet Traffic trend speculation recommends it.

Cisco- all hail the Prophet of the Digital Age, brought in its leading experts to track the trends of future internet traffic.  Their predictions reveal that by 2019, 80% of global internet consumption will be video content.  All the more reason to have a corporate video embedded on your company website.

4.Viral Marketing

Why emphasize opting for a professionally crafted corporate video? Because a well made video has the potential to go viral and attract new customers! You can simply whip out an iPhone and get away with a zero budget film or hire an ad film production house assigning a reasonable ballpark figure for the sake of budgeting. Both will yield a finished film but to be persuasive it has to be believable, and higher production values make the film more believable.

Budgeting Tip: If the client has a certain style and other specifications, a similar corporate video for reference will help estimating the budget.

5.Expand your reach

A well made corporate video has multiple uses. Not only does it support your digital marketing endeavor but also helps in promotion offline at Trade shows and serves as a short and effective sales deck to potential customers. A video expands your reach beyond boundaries unimaginable.

Check out Corporate Videos produced by Brand Shape on www.brandshape.in/work

Women empowerment, that’s what the nation today is talking about and taking it a step further, hitting the nail right for the upcoming Olympics at Rio De Janeiro, Brazil, leading sports shoe brand ‘Nike’ launches its latest campaign, ‘Da Da Ding’.

The 2:52 minute video features Indian women sports leaders and sort of leading the pack of these strong women is Deepika Padukone donning her Badminton Cap and training hard.  However it’s not the Bollywood Diva who steals that limelight here. She is placed equally with the other heroes including the Captain of the Indian Women’s cricket team Hamanpreet Kaur, Medium bowler Shubhalakshmi Sharma, Left hand batsman Smriti Mandhana, Squash player Joshna Chinappa, Athlete Shweta Hakke, Hockey player Rani Rampal, Miss Indian Premier League Gabriella Demetriades, Surfer Ishita Malaviya, Jaie Bhadane, ace pacer Naina Mansukhani, fitness trainer Swetha Subbiah, Footballer Jyoti Ann Burrett, youngest stott pilate trainer Namrata Purohit and London based Indian footballer Tanvie Hans who are making the nation proud and breaking the moulds created by the predominantly male dominating Indian society are the real stars of the campaigns.

That for us makes this campaign a winner all the way delivering the brand message just right.

That said, instead of Deepika, the brand could have easily opted for a more popular sport personality like Sania Mirza or Saina Nehwal and kept Bollywood at bay. If the product and the spirit of sportsmanship is what the focus was, why not? Padukone doesn’t distract here, as she is shown like one of the atheletes, however, she is glamour, she is Bollywood and no denying the fact that somewhere the presence of a Bollywood celeb creates a staged impression on the viewers mind. The film loses its honesty.

Technically speaking, the Video is shot extremely well that gives an adrenaline rush to the viewer. The mood is dark and hard hitting screaming that Women now don’t take No for an answer, do not loose hope, are go-getters and are breaking conventional boundaries. It inspires young girls to take up sports. The plot, concept, and the execution is spot on.

‘Da Da Ding’ was initially launched on the digital platform but now can also be seen on leading English channels. The Print campaign will be launched to with hoardings at premium locations in the nation.