1. Reinforce Brand Attributes
Corporate videos are the most effective way of reinforcing brand attributes and projecting the brand personality. It is a creative means of conveying a message to your employees, clients and partners. An intensive pre-production process can ensure a compelling film through shots of employees, product, customers, testimonials, case studies and many other elements.
Nowadays Customers look for ways to engage with a brand on a personal level. A corporate video that appeals to the customers through their aspirations can strike an emotional chord with them.
3.Internet Traffic trend speculation recommends it.
Cisco- all hail the Prophet of the Digital Age, brought in its leading experts to track the trends of future internet traffic. Their predictions reveal that by 2019, 80% of global internet consumption will be video content. All the more reason to have a corporate video embedded on your company website.
Why emphasize opting for a professionally crafted corporate video? Because a well made video has the potential to go viral and attract new customers! You can simply whip out an iPhone and get away with a zero budget film or hire an ad film production house assigning a reasonable ballpark figure for the sake of budgeting. Both will yield a finished film but to be persuasive it has to be believable, and higher production values make the film more believable.
Budgeting Tip: If the client has a certain style and other specifications, a similar corporate video for reference will help estimating the budget.
5.Expand your reach
A well made corporate video has multiple uses. Not only does it support your digital marketing endeavor but also helps in promotion offline at Trade shows and serves as a short and effective sales deck to potential customers. A video expands your reach beyond boundaries unimaginable.
Check out Corporate Videos produced by Brand Shape on www.brandshape.in/work