Tag: Brand Shape

1.Theme or concept

What needs to be photographed? The subject of the shoot can be a product, service or a project. What sales initiatives will these images fulfill? What features, traits or viewpoints need s to be highlighted? Sketching, drawing and dreaming about it certainly helps. Carrying a book around to jot down ideas as they occur is also effective because ideas can escape your mind if not written down.

2.Client Approval

Once you know exactly what the client needs, the first step is to create an estimate for them, quoting costs for every factor and all manpower involved in the shoot. You must be very detail oriented when putting the budget together because once the client agrees to the final budget you present, anything you miss will either come out of your pocket or surprise the client as an additional expense. Use this estimate to make a production checklist to work off of. It should include photography creative and usage fees, the expenses for models, hair, makeup, wardrobe, travel (if applicable), assistants, catering, props, equipment rental, location fees, and post-production fees.

                                                                     

3. Preproduction process

11060013_897502920303115_1934133962696247513_nTime is money, therefore it saves money if you are extremely prepared for  the shoot. In the beginning, a shot list may take the form of a scrapbook with  photos, notes, printed web pages, setup diagrams, and roughly illustrated  concepts for reference. But as one grows as an artist, they transition from a  physical shot list to a purely mental one. With enough experience shooting all kinds of people, styles, locations and lighting, you’ll have enough expertise to let your instincts guide you.

4.Models

Decide on what type of personality do you want the subject to project. A model can either make or break the shoot. Evaluate what other talents the model possessing can help execute the campaign better. Models can be acquired trough agencies, websites or even groups on Facebook. Since posting casting calls and getting replies is convenient. Clients often like to be a part of the casting process.

5.Make Up and Styling12079180_897502190303188_6298619977084670413_n

If you don’t have a glam team that can give the flawless and professional touch to the project, simply ask the agency that represents the talent to put you in touch with one. A wardrobe stylist, a makeup artist and hair stylist are indispensable part of a photo shoot.

 

6.Photography elements

Construct a mood board and list options of poses and lighting that are suggestive of the theme. The location of the shoot will play a big part in how well the photo shoot is executed depending on whether its an outdoor or indoor shoot. Figuring out the lighting arrangement in advance is recommended.

7.Logistics

Staying in touch with the whole crew and the providers of the equipment rented out is paramount since the looming possibility of someone or something being unavailable can drastically change the shoot or delay it.

8.Post production process11816827_861256757261065_2350077022652488131_n

Post production can be just a hassle free color correction or a time consuming task of Photoshop depending on the concept. Every photo shoot has post production process unique to it as a certain stylistic endeavor is different.

1. Reinforce Brand Attributes

Corporate videos are the most effective way of reinforcing brand attributes and projecting the brand personality. It is a creative means of conveying a message to your employees, clients and partners. An intensive pre-production process can ensure a compelling film through shots of employees, product, customers, testimonials, case studies and many other elements.

2.Engage Customers

Nowadays Customers look for ways to engage with a brand on a personal level. A corporate video that appeals to the customers through their aspirations can strike an emotional chord with them.

3.Internet Traffic trend speculation recommends it.

Cisco- all hail the Prophet of the Digital Age, brought in its leading experts to track the trends of future internet traffic.  Their predictions reveal that by 2019, 80% of global internet consumption will be video content.  All the more reason to have a corporate video embedded on your company website.

4.Viral Marketing

Why emphasize opting for a professionally crafted corporate video? Because a well made video has the potential to go viral and attract new customers! You can simply whip out an iPhone and get away with a zero budget film or hire an ad film production house assigning a reasonable ballpark figure for the sake of budgeting. Both will yield a finished film but to be persuasive it has to be believable, and higher production values make the film more believable.

Budgeting Tip: If the client has a certain style and other specifications, a similar corporate video for reference will help estimating the budget.

5.Expand your reach

A well made corporate video has multiple uses. Not only does it support your digital marketing endeavor but also helps in promotion offline at Trade shows and serves as a short and effective sales deck to potential customers. A video expands your reach beyond boundaries unimaginable.

Check out Corporate Videos produced by Brand Shape on www.brandshape.in/work

The Royal Gharana brings together a lady and her perpetual hankering for jewellery in the most exquisite manner.

Dipti Amisha is a jewellery brand found by Dipti Jhaveri in 2006. Their recent line revamps what our dreams are made of. It is a fusion of classical India and the penchant for the magnificent old British era. Inspired by the Mughals, we can also spot hints of  ère française.

We at Brand Shape conjoined with Dipti Amisha to launch its print campaign on the occasion of the opening of their new store at Opera House, Mumbai.

We conceptualized and created a theatrical advert as well which was played at numerous cinema halls in South Bombay. We facilitated them with media buying and media planning of hoardings at prominent locations in South Bombay.

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The theme of the campaign comes from their collection called Royal Gharana. The endorsement with its baronial musical beats, opulent costumes and of course the jewellery takes us back in time to a royal epoch with Queens and Princesses. It does justice to the intricate design and detailing of Dipti Amisha Jewellery. The ad captivates you and leaves you mesmerised with a curiosity and thirst for more luxury.

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Coming up with an idea for the advertisement wasn’t a challenge because the jewellery screams Royal. It was the delivery and shoot to bring that across was what demanded more contemplation. The trick was to raise it to a plush level and balance it in a way so as to let the jewellery steal all the attention. The actual confrontation was covering their best pieces in 30 seconds. We covered approximately 17 stunning pieces of which 9 were necklaces. We also to manifested versatility with the pieces. Some were massive and majestic while others bore the true colors of class.

For the campaign photo shoot we tried to create a set similar to their new store so that our audience could par take the authentic experience. Our client wanted to demonstrate a monarchical aura for the shoot. For this, we had quite a few sessions where we put our heads together and sketched over fifteen sets with the art director till we could concede to one that was sans pareil.

We also administer their PR and publicize them in print media on several magazines and publications. Some of our achievements are as follows.

Radhika Apte was spotted wearing a Dipti Amisha gold coin neck piece for Cine Blitz magazine. Dipti Amisha was featured in DNA After Hrs as well as a PR display in Absolute India Newspaper. YOU AND I magazine covered their store launch in their November 2015 edition. Ritz magazine did a coverage of their new store at Opera House in their December issue. Juhi Chawla recently wore one of their signature earrings at Preity Zinta’s wedding reception.

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We also facilitated a full page feature for L’Officiel’s special story dedicated to famous monuments of the world. Miss Jhaveri designed a pendant inspired by the ‘Petra of Jordan’ that was featured in their April 2016 Issue.

Women empowerment, that’s what the nation today is talking about and taking it a step further, hitting the nail right for the upcoming Olympics at Rio De Janeiro, Brazil, leading sports shoe brand ‘Nike’ launches its latest campaign, ‘Da Da Ding’.

The 2:52 minute video features Indian women sports leaders and sort of leading the pack of these strong women is Deepika Padukone donning her Badminton Cap and training hard.  However it’s not the Bollywood Diva who steals that limelight here. She is placed equally with the other heroes including the Captain of the Indian Women’s cricket team Hamanpreet Kaur, Medium bowler Shubhalakshmi Sharma, Left hand batsman Smriti Mandhana, Squash player Joshna Chinappa, Athlete Shweta Hakke, Hockey player Rani Rampal, Miss Indian Premier League Gabriella Demetriades, Surfer Ishita Malaviya, Jaie Bhadane, ace pacer Naina Mansukhani, fitness trainer Swetha Subbiah, Footballer Jyoti Ann Burrett, youngest stott pilate trainer Namrata Purohit and London based Indian footballer Tanvie Hans who are making the nation proud and breaking the moulds created by the predominantly male dominating Indian society are the real stars of the campaigns.

That for us makes this campaign a winner all the way delivering the brand message just right.

That said, instead of Deepika, the brand could have easily opted for a more popular sport personality like Sania Mirza or Saina Nehwal and kept Bollywood at bay. If the product and the spirit of sportsmanship is what the focus was, why not? Padukone doesn’t distract here, as she is shown like one of the atheletes, however, she is glamour, she is Bollywood and no denying the fact that somewhere the presence of a Bollywood celeb creates a staged impression on the viewers mind. The film loses its honesty.

Technically speaking, the Video is shot extremely well that gives an adrenaline rush to the viewer. The mood is dark and hard hitting screaming that Women now don’t take No for an answer, do not loose hope, are go-getters and are breaking conventional boundaries. It inspires young girls to take up sports. The plot, concept, and the execution is spot on.

‘Da Da Ding’ was initially launched on the digital platform but now can also be seen on leading English channels. The Print campaign will be launched to with hoardings at premium locations in the nation.

Mani Jewels, a renowned name in Diamond manufacturing, importing and exporting showcased their latest collection at IIJS 2015. They house a variety of designs in Diamond necklaces, bracelets, earrings, cuffs, bangles and rings and are very reasonable with their pricing.

Check out their amazing team in the pictures below that makes Mani Jewels what it is!

Mani Jewels Mani Jewels

Myra – The Diamond Studio showcased their dazzling jewelry at IIJS 2015. Their exquisite designs and delicately crafted diamond jewelry was the reason of their booth being one of the busiest at the trade fair.

Brand Shape team, as part of our marketing initiative, visited their booth to get an insight into the brand. We met Mr. Dhiraj Parwani who gave us a walk through of the collection.

Myra – The Diamond Studio is located at Khar, Mumbai. Do visit them for your exclusive diamond requirements.

Myra - The Diamond Studio

Ace Jewellery designer Laksh Pahuja has won many awards and accolades for his avant garde designs. We at Brand Shape were privileged to meet him at the recently concluded India International Jewelry show 2015 and treat our eyes with brilliant jewelry crafted by him and manufactured by Gemma Jewels, by Haresh Pahuja.

Pahuja’s contemporary designs definitely were eye catching and the ones to adorn them would make many heads turn. Check out some of his creations in the pictures below. You can also like his facebook page  here to stay updated and see designs never seen and never made before.

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Bringing in luxury at the recently concluded HGH India 2015, the biggest trade fair for houseware, homelinen and gifting in India, was KP International with its premium table ware brands Homee Ware and Machi. Their hero offerings include stylish dinner set, trays, bins, bottles and cutlery designed intricately keeping the Indian market as their targets.

KP International has factories in Vietnam, Thailand and China and their head offices at Mumbai and Delhi. Their products are available at all popular hypermarkets and they also sell online through popular e-commerce portals.

Log on to their website http://www.kpinternational.org to know more.

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With 5 Showrooms pan India and a strong dealer network, F & F Global pvt ltd is a big name in the Home furnishing industry. Brand Shape team was privileged to witness its two brands Divine and A’dress at HGH India 2015. Founded in 1984, F&F cater to Hotels, clubs, banquets, Multiplexes, Auditoriums, Spiritual Sites and Offices with customized requirement for Fabrics, rugs and wall to wall carpets.

They have a full blown designing team in-house and claim to meet international standards. With quality, style forms an important component of their products and that’s where they stand out.

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Catering to their niche target market is a luxury home furnishing brand ‘My Home Collections’ by SBS group. They claim to be the largest producers of handmade and machine made rugs and carpets with an advanced production unit of 40,000 work personnel. Brand Shape team met their National Head – Marketing, Mr. Ashok KS Rathore who shared that the brand has been serving Indian as well as the International market since 1971. Apart from rugs and carpets, My Home Collections also has bed covers, comforters, quilts, curtains, cushions and other home décor accessories to offer.

To know more, log on to their website www.thehomecollections.com

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