Tag: Social Media Management

1. Reinforce Brand Attributes

Corporate videos are the most effective way of reinforcing brand attributes and projecting the brand personality. It is a creative means of conveying a message to your employees, clients and partners. An intensive pre-production process can ensure a compelling film through shots of employees, product, customers, testimonials, case studies and many other elements.

2.Engage Customers

Nowadays Customers look for ways to engage with a brand on a personal level. A corporate video that appeals to the customers through their aspirations can strike an emotional chord with them.

3.Internet Traffic trend speculation recommends it.

Cisco- all hail the Prophet of the Digital Age, brought in its leading experts to track the trends of future internet traffic.  Their predictions reveal that by 2019, 80% of global internet consumption will be video content.  All the more reason to have a corporate video embedded on your company website.

4.Viral Marketing

Why emphasize opting for a professionally crafted corporate video? Because a well made video has the potential to go viral and attract new customers! You can simply whip out an iPhone and get away with a zero budget film or hire an ad film production house assigning a reasonable ballpark figure for the sake of budgeting. Both will yield a finished film but to be persuasive it has to be believable, and higher production values make the film more believable.

Budgeting Tip: If the client has a certain style and other specifications, a similar corporate video for reference will help estimating the budget.

5.Expand your reach

A well made corporate video has multiple uses. Not only does it support your digital marketing endeavor but also helps in promotion offline at Trade shows and serves as a short and effective sales deck to potential customers. A video expands your reach beyond boundaries unimaginable.

Check out Corporate Videos produced by Brand Shape on www.brandshape.in/work

Pioneers in organized retail in the Home furnishing industry, TexnCraft had a great show at the recently concluded HGH 2015. Brand Shape team met Mr. Pankaj Gupta who was kind enough to share with us about his brand. Founded in 2000, the Tex n Craft offers a wide variety of premium home furnishing range that includes rugs, bath mats, cushion covers, bed linen and more to offer. They have strong retail tie-ups and also sell online through Amazon.com. One of their USP is prompt delivery, so do log on to www.texncraft.com today and browse through their offerings.

With ‘Glorifying your ambience’ being their tagline Tex n Craft has a suave production unit at Delhi and exports to USA, UK, US, Europe, France, Spain and Australia, thus living honorable Prime Minister’s Narendra Modi’s scheme ‘Make in India’.

Tex n Craft Tex n Craft Tex n Craft